Testing Silver Surfers

Investigating the Adoption and Use of smartphones in the UK: a Silver-Surfers Perspective

Smart phones are innovations that currently provide immense benefits and convenience to users in society. However, not all members of society are accepting and using smart phones; more specifically, for this research study silver-surfers or older adults (50+) are a demographic group displaying such an attitude. Currently, there is minimal knowledge of the reasons for older adults adopting and u...

Identifying adopters and non-adopters of Broadband amongst silver surfers: using BHPS

The aim of this paper is to identify the adopters and non-adopters of Broadband within the silver surfer group. This was achieved using the British Household Panel Survey, a large scale survey used to collect data from UK households. The data was analysed using statistical tools, such as, SPSS v. 15. The conclusions drawn are that Broadband will be adopted in nuclear households (no presence of ...

Use of the Internet by 'silver surfers' for Travel and Tourism Information Use and Decision-making: A Conceptual Review and Discussion of Findings

Information search is a recognised aspect of tourism decision-making process theory. However, there remains relatively little empirical research that demonstrates the complexity of information search in relation to the temporal sequence of decision-making. Further the literature fails to problematise the relationships between age, knowledge acquisition and information needs. This paper discusse...

Opinion-leading silver surfers in the UK: A personality-based approach to managing negative electronic WOM

Silver Surfers Adoption, Use and Diffusion of Smartphones: An SME Perspective

In a global and knowledge-rich economy, Information and Communication Technologies (ICTs) have become critical for organisations. Smartphones have impacted society and organisations alike with varying adoption and use across age groups. Due to recent legislation in many countries, older adults are now working to a higher age, but appear to lag behind younger users in terms of adoption and use o...